Digital Campaigns in Metro Stations and Trains

Hundreds of thousands of passengers in Athens walk along metro stations and ride trains to get to their destination daily.

Interbus, a pioneer in the use of digital media, designs and executes advertising campaigns in the Athens metro’s corridors and platforms, as well as in train campaigns. Commercial spots displayed on 65-inch screens placed in selected areas around metro stations unquestionably attract the passengers’ attention. An innovative proposal for targeted campaigns includes the display of commercial spots on 8 digital monitors fitted on the head banners of a specially designed metro train.